What does your brand say about you?
As the aesthetic and wellness industry come out of lockdown and restrictions, take a moment to define your brand. You might ask “Why is a brand so important?” It is important because it offers existing and prospective clients clarity about what they can expect of you.
The goal is not to be generic or please everyone, but instead, differentiate yourself. If you want to resonate with consumers your story should be both authentic and a clear representation of who you are and what you represent.
