The importance of retailing and cross-selling
As a skin therapist, retailing and cross selling is a key component of your role.
When I think back to my teaching days, newly enrolled students were always uncomfortable with the idea of “retailing” and some aestheticians still are.
I don’t believe in selling a product or service for the sake of making a sale. What I do believe in, is education.
Offering PROFESSIONAL advice on skincare and services is why people come to see you. If you want to be a successful aesthetician consider the following:
– Clients are always excited to learn about new services and products you have to offer, so share with them
– If you can help a client with a skin concern by recommending a service or product then do it. If you won’t, someone else will and you run the risk of losing a client.
By educating your clients and using a consultative approach, you will build a loyal clientele and sales with naturally follow.
