Improving client journey = Client Retention
Healthy customer retention makes every aspect of running a business a success. A positive first-time experience with your business is likely to stick with a client, so personalizing their first experience as much as possible is crucial to creating a loyal and long-term clientele.
Once you obtain a new client get to know and understand their expectations and use this knowledge to increase customer satisfaction and increase upselling and cross-selling.
Give your clients an opportunity to express themselves and if they have a complaint, turn it into an opportunity to learn about areas of the business they may not be satisfied with and improve on those areas because feedback can take you from an average business to an exceptional one.
